Author Archives: skanthack

About skanthack

University of Oregon student, majoring in psychology and public relations.

Phil Knight’s Relationship with the Oregon Ducks

The University of Oregon athletic teams’ success provides the university with an increase in its national brand recognition. Yet, in order to recruit top athletes to accomplish this success in such a short period of time, the U of O … Continue reading

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The NBA Gets Creative with It’s 2012 “BIG: Color” Commercial

What seems like nonchalant dribbling in the beginning, leads to a chorus of the iconic Christmas song ‘Carol of Bells’ in the NBA’s newest advertisement for its Christmas day uniforms. It features Dwight Howard, Camelo Anthony, Russell Westbrook, Joe Johnson … Continue reading

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The University of Oregon promotes its duck community to flock together online

The University of Oregon is known for its awe-inspiring, committed fans. Many of these fans flock to the Internet with a thirst to show their love for the ducks and to interact with fellow fans. The University of Oregon understands … Continue reading

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Target re-defines commercial airtime and content

In this digital era, viewers can watch their favorite television shows without having to sit through the dreaded commercials. The Internet provides viewers with a plethora of ways to watch a show. Many of these online forums allow viewers to … Continue reading

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PR: The airline industry’s key to survival during Hurricane Sandy

Creating positive buzz for your organization is an incredibly hard thing to do during a natural disaster. Yet, the airline industry did just that by communicating with its customers in a timely manner about changes to its flight services. When … Continue reading

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Puddles Makes a Splash

It’s the year of the duck in college sports. The University of Oregon is an athletic powerhouse and its mascot, Puddles the duck, leads his flock to victory. The role of the mascot has always been to enhance school spirit, … Continue reading

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Ducks flock to YouTube

  No one can give a true account of what its like to be a duck, except for the University of Oregon community. Social media has been a game changer for universities, but the University of Oregon is using YouTube … Continue reading

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